The Cure for PMS
by Marc H. RudovSinking Feeling
More than 95 years ago, the RMS Titanic sank on its maiden voyage after hitting a huge iceberg that ripped through its hull. The crew, too distracted and preoccupied with the ship’s beauty, didn’t notice the iceberg until it was too late. Accordingly, a man can suffer the same fate if he’s too distracted and preoccupied to take note of a woman’s icebergs.
Many believe that a man and woman must spend a couple of years together before knowing each other well enough to cohabit or marry. I say they need only a couple of weeks. That’s all. Here’s my claim: After spending one solid fortnight in each other’s company, new lovebirds will see, hear, and feel evidence of all the icebergs that will sink them — if they act naturally and don’t tiptoe around on eggshells to impress each other.
Unfortunately, one of two human failings is at play here: not recognizing an iceberg (she’s an emotional clam) or choosing to ignore it altogether (I shouldn’t be so judgmental). Ask anyone after a recent breakup why his relationship didn’t last — whether it endured three months or three years — and, he’ll admit, with a sinking feeling, that he saw the problem immediately after meeting her but chose to overlook it.
Because I make my views known publicly, I receive lots of feedback from men and women around the world. As a frequent TV guest, I get courtesy limousine service to and from the stations. My limo drivers, who also serve international politicians, athletes, celebrities, and businesspeople, tell amazing stories about these luminaries. Consequently, I am bombarded with people’s personal sagas, some of which are shocking and sad. What’s fascinating is that, regardless of our occupations or wealth, we’re all quite similar.
The common thread running through all of our relationships: we see the warning signs — the icebergs — early on and choose to ignore them. Then, we spend the remaining months and years reinforcing this self-deception. This happens because our parents and teachers and clergy socialize us to focus on people’s good attributes and minimize their negative ones. As I pointed out in The Man’s No-Nonsense Guide to Women, this is terrible advice. Icebergs sink ships.
Princess Mentality Syndrome
Weighing all the input from others, and factoring in my personal experience, I’ve concluded that a man will face no female iceberg more destructive than PMS: princess mentality syndrome. PMS makes a woman feel entitled to special rights, privileges, chivalry, and pedestals — just like a princess. PMS causes men to suffer headaches, cramped lifestyles, bloated expenses, low self-esteem, and bleeding of cash. Her PMS is nonsense and totally avoidable. If you suffer from it, you do so by choice.
What causes PMS? The two-word reflexive response men give to women: “Yes, dear.” In a nutshell, fathers initiate PMS; boyfriends and husbands perpetuate it. Allow me to illustrate PMS in its two basic forms: teenage girl and adult woman. Notice that, in each form, PMS cannot exist without a man’s endorsement. Do either of these scenarios look familiar to you? PMS is an iceberg that will sink your ship. Ignore it at your peril.
The next time you see a man in a TV commercial or TV sitcom being portrayed as a buffoon, remind yourself that such negative male depictions are direct results of millions of men tolerating PMS, by saying “Yes, dear.” Such obsequious male behavior is duplicated and institutionalized everywhere from universities to corporations to newspapers to restaurants to bedrooms to courtrooms — all the way to the Senate floor, where Joe “Yes, Dear” Biden convinced his colleagues to enact VAWA and reauthorize it three times. The “VAWA Iceberg” — and all misandrist legislation — is directly derived from PMS.
The NoNonsense Bottom Line
PMS is the worst iceberg you’ll ever face in your life, because it is insidious and seemingly harmless at first glance. But, most of its mass — and potential harm — lies below the surface. Do you see PMS on your horizon? Will you avoid it in time or inevitably crash into it? Or, is it too late to ask?
Visualize Leonardo DiCaprio, playing Jack Dawson, hanging on for dear life at the end of the movie Titanic. He didn’t survive. He froze to death, sacrificing himself for the woman he loved. Did you ever sacrifice yourself for the woman you love, or for a woman you once loved? How’d that work out for you? Did you ever sacrifice yourself for a woman you didn’t love? Was this voluntary or court-ordered? How did that work out for you?
There is a simple cure for PMS. Two words: “No, dear.” That’s how you avoid the iceberg. Do you have the balls to say them? If so, you will change your life, overnight. If, however, you won’t take the PMS cure, you’ll end up like Jack Dawson. You probably won’t freeze to death, literally, but you might emotionally and financially. Will that make you feel any better?
About the Author
Marc H. Rudov is an internationally recognized author of 60+ articles and the books Under the Clitoral Hood: How to Crank Her Engine Without Cash, Booze, or Jumper Cables (ISBN 9780974501727), and The Man’s No-Nonsense Guide to Women: How to Succeed in Romance on Planet Earth (ISBN 0974501719). Mr. Rudov is a regular guest on Fox News Channel’s Your World with Neil Cavuto.
Rudov’s books, articles, blog, and podcasts are available at TheNoNonsenseMan.com.
Copyright © 2007 by Marc H. Rudov. All rights reserved.







November 18th, 2007 at 2:01 pm
excellent work marc!!
November 21st, 2007 at 5:27 pm
I scrolled through the replys at Media Matters. Talk about eye-opening!
Like you (Marc), I consider myself an independent conservative. I’m not fond of the left, Hillary, or groups like media matters.
But… I don’t hold 1/1000′th of the hatred that they seem to hold for anyone who would dare disagree with them. At most, I’ll needle libs by asking them how Air America is doing with their handful of low-power stations no one listens to and back it up with facts from radio-locator.com (radio power/reach database) and radioandrecords.com for actual radio ratings.
I don’t call them names, suggest their gender-specific parts are lacking, or assume that they must be violent. However, this is exactly what most of the follow-up posts to the Media Matters blog post did to you. (I’d post over there, but it doesn’t look like they are allowing dissent).
I will say this:
1. I’d be terrified to be around any of the women who posted. The women who posted hate towards you was mind-bending. All the while they were saying that you must be some kind of women hater, women beater and the rest, it is clear from the temper and demeanor of the women who posted that they would be the quickest to incite an act of violence against a man.
2. Some these women implied male physical shortcomings as the reason why a man would stand up for men’s rights in such a prominent way. I think the opposite is true. You need to have big, brass balls to make a name for yourself going against the current feminization of America (and the world).
Side Note: I’d kill to see what the women posting looked like. I’m sure they were all 34C (natural), 24, 34 and stunningly beautiful. Or maybe not. Perhaps they should look at themselves in the mirror before they make physical jabs that are groundless.
There was also the usual name calling (wingnuts) and similar. We all know that name calling takes place when one runs out of arguments or can’t dispel what the other party says.
Keep up the great work, Marc. You are going to go down as a key father of the movement for men to take their right back and not be abused by women (physically, financially, or legally).
PS Even with their modest listenership (probably less than the LA morning news show you guest on), I appreciate that you went into the “lion’s den” known as Air America and the time you take to do just about every show possible, getting the message out and promoting your books at every chance.
The Air America hosts obviously had only one goal: Disarm you and keep you off track. When you wouldn’t surrender and held your line, they dismissed you early. Rational, logical debate is foreign to the audience of Air America and Media Matters.